Choose a search partner.
Compare proposed changes, ownership and evidence without ranking promises.
Read the partner questionsPlanning resources
Ask what changed and what the evidence shows.
Use these guides for your own notes. They do not collect account data.
Review an important URL.
Separate public page behavior from available indexing evidence.
Use the URL diagnosticPrepare the scope.
Consider page quality, technical dependencies and measurement access.
Review scope and cost driversFurther search guidance
Google's SEO Starter Guide explains useful content and technical fundamentals while making clear that search placement is not guaranteed.
What about AI features in Google Search?
Google's guidance for AI search features says the existing SEO fundamentals still apply, with no special AI markup required. Inclusion is not guaranteed. Focus on factual, useful pages and verifiable implementation.