Inventory and content quality
Count the actual sites and pages, then distinguish reviewed material from pending work. Identify factual information needed from the business and pages that repeat the same content.
Resources / Scope and cost
Estimate the review and implementation the site actually needs.
A useful scope names the pages, changes and evidence instead of promising a search position.
Technical dependencies
Review CMS access, templates, redirects, rendering and deployment rules. One shared template issue differs from a page-specific copy problem.
Measurement and baseline
Identify existing authorized analytics and search properties, useful comparison periods and the contact action to verify. Missing access limits what can be established.
Choose a first scope.
In a fictional service business, a confusing service page and broken inquiry path may be a better first task than producing a larger article catalog. Agree exact changes, rollback and checks before expanding.